Mi10i Launch Campaign
THE PERFECT 10 \ THE PERFECT 10 \ THE PERFECT 10 \
Momo Media
CLIENT
Xiaomi India
TIMELINE
4 Weeks
🚀 LAUNCH CAMPAIGN
📺 ADVERTISING
💶 CLIENT WORK
Xiaomi India wanted a hype campaign for the launch of their new smartphone - the Mi10i. We created a multi-phase launch campaign with different forms of video content created to build the hype - a teaser video, colour reveal videos and the product explainer video.
PROJECT ROLES
CREATIVE DIRECTOR
HEAD OF POST PRODUCTION
INTRODUCTION TEASER
A 30-second teaser which didn’t show or speak of the phone at all! Just driving in the idea of what it means to be The Perfect 10. We took a VFX-heavy approach with a lot of cloning to show how every person’s abilities are enhanced when they’ve got The Power of 10.
PRODUCT VIDEO
And, finally, the video that the whole campaign has been leading to - the product video. The narrative keeps the product features at the forefront, while making sure that the style works for the young target audience.
And keeping it consistent with the rest of the campaign, we followed a mixed media approach with live action and 3D visuals.